About Us





About Shake and Bake

Welcome to Shake and Bake, where culinary convenience meets delicious tradition. For decades, we've been a beloved staple in kitchens across the nation, making it easier than ever to bring a crispy, flavorful coating to your favorite meats. Our story began with a simple yet revolutionary idea: to create a quick and foolproof way to achieve that perfect golden-brown crust without the mess and fuss of traditional breading.

The journey of Shake and Bake started over 50 years ago, born from a desire to empower home cooks with a simple solution for consistent, tasty results. Before Shake and Bake, achieving a perfectly seasoned and crispy coating often involved multiple ingredients, messy flour dust, and inconsistent outcomes. Our founders envisioned a product that would eliminate these hurdles, allowing families to enjoy satisfying meals with minimal effort. From that vision, Shake and Bake was born – a pre-seasoned breading mix that required nothing more than a quick shake and a bake.

Our Mission and Values

At Shake and Bake, our mission is to simplify meal preparation without compromising on taste or quality. We believe that delicious, home-cooked meals should be accessible to everyone, regardless of their culinary expertise or time constraints. Our commitment extends beyond just providing a product; it’s about fostering moments of joy around the dinner table, making cooking a more enjoyable and less stressful experience.

Our core values are deeply embedded in everything we do:

  • Simplicity: We strive to create products that are easy to use, saving you time and effort in the kitchen.
  • Quality: We are dedicated to using high-quality ingredients to ensure consistent flavor and texture in every bite.
  • Versatility: Shake and Bake is designed to be adaptable, inspiring creativity and allowing you to explore a variety of dishes.
  • Family: We understand the importance of shared meals and aim to contribute to those cherished family moments.

What Makes Shake and Bake Unique?

What truly sets Shake and Bake apart is its unparalleled convenience and consistent results. Our proprietary blend of spices and breadcrumbs creates a coating that adheres perfectly, locking in juices and delivering a satisfying crunch every time. No more egg washes, no more multiple bowls – just shake, bake, and enjoy. The magic of Shake and Bake lies in its simplicity, transforming everyday chicken, pork, or fish into a meal that tastes like you spent hours preparing it.

Beyond the ease of use, Shake and Bake has evolved to offer a variety of flavors, from classic original to savory garlic and herb, ensuring there's a perfect match for every palate and recipe. We continuously innovate to meet the changing needs of today's busy households, always staying true to the foundational principle of making delicious meals effortless.

Our Commitment to You

Your trust and satisfaction are at the heart of everything we do at Shake and Bake. We are committed to providing you with a reliable, high-quality product that consistently delivers on its promise. We listen to your feedback, constantly seeking ways to improve and expand our offerings to better serve your culinary needs. When you choose Shake and Bake, you're not just choosing a breading mix; you're choosing a partner in your kitchen, dedicated to helping you create memorable meals with ease and confidence.

Thank you for making Shake and Bake a part of your family's traditions. We look forward to many more years of helping you shake up your mealtime routines and bake up delicious memories.